The Journey Builder Deep Dive series covers the advanced features of the Journey Builder along with several industry use cases

Using TikTok Ads in Journey Builder requires preparation and monitoring. It's not just about pushing an audience to TikTok: you must define retention rules, matching rules, avoid ad fatigue and be able to track results. We'll use Cezium Ads Custom Activity to illustrate the integration and deep dive into key concepts of communication between SFMC and external ad platforms like TikTok.