Whether you're preparing for your Data Cloud consultant exam, or considering Data Cloud for your business -- you won't want to miss this unique FREE session!

Our presenters, Angelica and Mehmet, bring their expertise to bare for your benefit. Together, we'll deep dive into the trenches of Data Integration projects. We'll learn from their hands-on experience integrating data using out-of-the-box and custom connectors, and how they assessed and resolved data differences across sources without any external data analysis tools. This session is focused on business value and tangible learnings from real-world Data Cloud projects, purposefully designed to be as interactive as possible, so bring your questions, engage with our speakers, and get the practical, tailored advice you need!

🎤 Speakers

"The Customer" - Mehmet Orun, CDMP: GM and Data Strategist, PeerNova, Inc., Data Matters CGL

"The Architect" - Angelica Buffa: Salesforce Architect and MVP, Modelit, Data Matters CGL

🔍 What We Will Cover

Our Use Case: Why did we choose it, why was it important to us, and how did we constrain it for effective outcomes?

Project Plan: We'll share our team structure, skills, and high-level execution plan that helped us deliver our proof of technology and proof of value efficiently and quickly.

Key Considerations: Dive into data scoping, data security, and integration architecture principles that guided our project.

Ingestion Architecture Deep Dive: Our architecture options, decision-making approach, and conclusions to support robust and secure data ingestion.

Data Analysis Deep Dive: How we addressed data security concerns and saved time using native data profiling tools that expedited data analysis. We'll show how to streamline scoping and key modeling, mapping, cleansing, data transformation, and identity resolution design decisions and mitigate common risks.

Results: We'll wrap up with some of the business benefits as a result of this "proof of value."

Lessons Learnt: Reflections on our entire experience and what adjustments we’d make if starting again.

🎤 Moderators

Ciarán Fitzgerald, Consultant at Haddington Solutions, Dublin, IE Admins CGL

Jorgan Strathman, Instructor & Technical Lead at Bluewave, Dublin, IE Admins CGL

This session will provide you with strategic insights into managing and preparing data and ensure you're equipped to handle common pitfalls that could otherwise derail your Data Cloud initiatives. While we won't cover the direct application of data for specific activation applications, you will leave with an understanding of the fundamental skills, best practices, and anti-patterns.

This is a collaborative event of Salesforce Marketer Group (Phoenix), Salesforce Admin Group (Dublin)  and our peer community group leaders from Data Matters.