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Growing Your Digital Strategy with Salesforce Marketing Cloud

Oct 24, 2023, 10:00 PM – Oct 25, 2023, 12:00 AM (UTC)

Salesforce Marketer Group, Philadelphia, United States

Join us in collaboration with the West Chester Salesforce User Group to learn how Villanova University's Department of Advancement achieved a true digital transformation through the use of Salesforce Marketing Cloud.

About this event

Join us in collaboration with the West Chester Salesforce User Group for a presentation on Marketing Cloud from Villanova University!

Prior to using Marketing Cloud, Villanova University’s Department of Advancement lacked the tools needed to effectively personalize, segment, and target its communications. After implementing Marketing Cloud, the department began its digital transformation with simple automations, A/B testing, and dynamic content. From there, usage of the platform grew and today University Advancement maintains a comprehensive content calendar using a centralized data model, preference center, Journey Builder automations and more.

During this presentation, you will learn how the Villanova team grew their digital strategy, the challenges they faced along the way, and how they aim to advance their strategy in the future.

Speakers

  • Sandy Upton

    Villanova University’s Office of Advancement

    Director, Development Solution Design

  • Nicholas Pontarelli

    Villanova University

    Digital Marketing Specialist, Development Solution Design within Villanova University’s Office of Advancement

When

When

October 24 – 25, 2023
10:00 PM – 12:00 AM (UTC)

Agenda

10:00 PMPizza, water and soda provided
10:30 PM

Group Leaders

  • Mike Camilleri

    Eigen X

    Community Group Leader

  • Ryan Borton

    Slalom Philadelphia

    Community Group Leader

  • Lori Trzcinski

    Very Good Ventures

    Community Group Leader

  • Andrew Gerber

    Eigen X

    Community Group Leader

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