Salesforce Marketing Cloud is a marketing platform that has capabilities to support many facets of marketing including multi-channel campaign execution, dynamic customer journeys, pre- and post-campaign analytics including audience building and segmentation, social media engagement and advertising, and a data management platform. SFMC does this using components they call “Studios” and “Builders". We've come up with the BIGGEST WORKSHOP OF THE YEAR. We will be covering all the studio's in this workshop. Details: Introduction to Marketing Cloud 1) Contact Builder: Session 3: Data Extensions Data extensions in Contact Builder form the basis of contact information within Marketing Cloud. By creating and linking data extensions, you can access information about contacts and use that information to segment, filter, and target contacts with relevant sends. NOTE: We will not be able to provide a practice org but we will do our best to include detailed demos. We will also try our best to cover all the release updates for each topic. We also have Certification vouchers, Salesforce swags and Women In Tech,Kolkata swags for you all to win! Make sure that you register for all the parts/sessions.