Marketing Cloud environments can become complex over time, with hundreds of Data Extensions, Content Blocks, Query Activities, Journeys, Automations, and other components spread across the platform. Finding the right asset or understanding where a particular component is being used can often take time and manual effort.

In this session, we'll explore how Kiro can help Marketing Cloud developers and practitioners work more efficiently by acting as an intelligent assistant for navigating and understanding their Marketing Cloud environment.

We'll demonstrate practical use cases such as:

🔎 Quickly searching for Marketing Cloud components and content

🗂️ Finding Data Extensions and understanding where they are used

🔗 Identifying relationships and dependencies between components

🛠️ Making development and troubleshooting easier

⚡ Reducing time spent manually searching through Marketing Cloud

🤖 Exploring how AI-assisted development can improve everyday Marketing Cloud tasks

This session is not about replacing Marketing Cloud. Instead, we'll explore how Kiro can complement Marketing Cloud and make the work of Marketing Cloud professionals faster, smarter, and more efficient.

Whether you're a Marketing Cloud developer, architect, administrator, or practitioner, join us to see how AI-assisted tooling can change the way we work with complex Marketing Cloud environments.