We’re kicking off the London Salesforce Marketer Group’s 2026 events by getting back to fundamentals and focusing on something that underpins every successful email campaign: making sure your messages actually reach, and work for, everyone.

Our first meeting of the year will be a virtual Lunch & Learn, starting with accessibility in email and why it’s no longer just a compliance checkbox, but a critical part of effective, trustworthy marketing.

In this session, Designing for Accessibility in Email: Beyond Compliance in SFMC, we’ll explore how Salesforce Marketing Cloud can be used to design and deliver emails that are inclusive by default. We’ll look at the real-world impact of accessible design, common barriers users face, and practical techniques you can apply straight away from semantic HTML and colour contrast, to alt text and keyboard-friendly layouts.

The session will also highlight Marketing Cloud Engagement features such as reusable templates, dynamic content with AMPscript, but the principles are applicable for all email tools. We’ll touch on testing approaches, including screen reader considerations and manual checks, to help ensure your emails are not only compliant, but genuinely usable.

This will be a 30-minute talk followed by live Q&A, with plenty of opportunity to ask questions, share experiences, and learn from each other.

We’ll be back to in-person London meetups in February, but we’ll also be continuing with more virtual sessions over the coming months so this is a great chance to join us wherever you’re based.

Whether you’re hands-on in Marketing Cloud every day, supporting teams as a consultant, or just want to strengthen your email foundations for 2026, we’d love you to join us.