Deliverability & Tracking: Metrics That Actually Matter

Oct 15, 3:00 – 4:00 PM (UTC)

Salesforce Marketer Group, Johannesburg, South Africa

Session focus:Understanding what to monitor to protect sender reputation.What we’ll cover:Key deliverability metrics (op...

Marketing CloudProfessional Development

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About this event

Session focus:
Understanding what to monitor to protect sender reputation.

What we’ll cover:

  • Key deliverability metrics (opens, bounces, complaints, inbox placement)

  • Tracking configuration best practices

  • Interpreting trends vs one-off anomalies

  • Proactive actions to improve deliverability

Outcome:
Ability to read deliverability signals early and take corrective action.

When

When

Thursday, October 15, 2026
3:00 PM – 4:00 PM (UTC)

Group Leader

  • Akhona Mafenuka

    Standard Bank

    Leader

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