Marketing Cloud Onto the Next Frontier - What's Next: AMA panel

Nov 13, 4:00 – 5:00 PM (UTC)

Salesforce Marketer Group, Cleveland, United States

The future of marketing is no longer on the horizon — it’s here, and there’s no turning back. Agentic Marketing, agent-t...

About this event

About this Session

To close out the series (for now), we will be answering some of the hottest questions from the community around Agentforce Marketing!


💡 Bonus: Stick around until the end—there will be prizes for attendees!

About the Series

The future of marketing is no longer on the horizon — it’s here, and there’s no turning back. Agentic Marketing, agent-to-agent interactions, and the next generation of marketing automation platforms are transforming the landscape, and Salesforce is determined to lead the charge.

But what about the Trailblazers? How do we keep pace with this rapid evolution? How do we ensure Marketing Cloud and Agentforce move beyond buzzwords on a slide deck and become part of our everyday work?

Buckle up — this series is your roadmap to the future of marketing with Salesforce. Whether you’re just starting out or a seasoned MCE looking to translate your expertise into the next chapter, we’ll help you prepare, adapt, and lead in the era of next-gen marketing.

Agenda & Schedule:

🔹 9/10/2025 11:00 AM EST - Session 1: Kickoff Getting oriented in the SF ecosystem

🔹 9/17/2025 11:00 AM EST - Session 2: Marketing Strategy Concepts

🔹 9/24/2025 11:00 AM EST - Session 3: Introduction to Marketing Cloud Next

🔹 10/1/2025 11:00 AM EST - Session 4: Foundation of Marketing Cloud Next: Flow

🔹 10/8/2025 11:00 AM EST - Session 5: Foundation of Marketing Cloud Next: Data Cloud

🔹 10/22/2025 11:00 AM EST - Session 6: Foundation of Marketing Cloud Next: Agentforce

🔹 10/29/2025 11:00 AM EST - Session 7: Exploring MC Next features announced at Dreamforce

🔹 11/6/2025 11:00 AM EST - Session 8: Preparing for the future: Translating your MC experience to MC Next

🔹 11/12/2025 11:00 AM EST - Session 9: What's Next: AMA panel

Speakers

  • Amanda Turner

    Slalom

    Principal, SFMC Solutions Architect

  • Greg Gifford

    Merkle

    MVP, Snr Director of Salesforce Enablement

  • Kyle Heldman

    Salesforce

    Director of Product Management, Platform at Salesforce

  • Pato Sapir

    .ext

    Founder and Principal Consultant

  • Guilda Hilaire

    Salesforce

    Director, Product Marketing

Group Leader

  • Patricio Sapir

    .ext

    Community Group Leader

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