Mar 31, 1:00 – 1:45 PM (UTC)
Salesforce Marketer Group, Chennai, India
Every "simple request" has a lifecycle cost. If you aren’t calculating maintenance and ROI, you aren’t a BA—you’re a lia...
Every "simple request" has a lifecycle cost. If you aren’t calculating maintenance and ROI, you aren’t a BA—you’re a liability. This session is about the shift from reactive bug-fixing to proactive strategic advice. We’re talking Revenue, Risk, and Expense.
Agenda:
The Iceberg of Ignorance: Navigating the 90% of technical debt and cross-departmental impact hidden below the UI.
Corporate Therapy: Deep-dive Discovery techniques to extract truth from stakeholders who only describe solutions.
The Discovery Canvas: Focusing on Inputs, Outputs, and Pain Points before you ever touch a Sandbox.
NTT Data
Business Architecture Senior Analyst
Temenos
Pardot Consultant
Perficient
Senior Technical Architect
Tuesday, March 31, 2026
1:00 PM – 1:45 PM (UTC)
| 1:00 PM | The Iceberg of Ignorance |
| 1:15 PM | Corporate Therapy |
| 1:30 PM | The Discovery Canvas |
Temenos
Community Group Leader
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