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Memory-First Marketing: The Foundation for AI-Powered Customer Experiences

Aug 18, 7:00 – 9:00 AM (UTC)

Salesforce Marketer Group, Brisbane, Australia

Every customer interaction should build on the last, yet most marketing systems treat every engagement like a new conver...

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About this event

Every customer interaction should build on the last, yet most marketing systems treat every engagement like a new conversation.

Join us for the next Salesforce Marketer Group – Brisbane meetup as Stuart Dunlop explores how Salesforce Data Cloud enables Memory-First Marketing by creating a persistent customer memory that powers more relevant personalisation, stronger customer relationships, and AI-ready marketing.

Rather than simply building smarter AI models, discover why the future of marketing lies in creating a trusted customer memory that both marketers and AI agents can use to deliver connected, contextual experiences across every channel.

Through practical examples and real-world insights, you'll learn how organisations can move beyond fragmented customer data and lay the foundation for Agentforce, AI-powered decision-making, and next-generation customer engagement.

Whether you're already using Marketing Cloud or Data Cloud, or simply curious about where Salesforce marketing is heading, you'll leave with a new perspective on one of the most important capabilities shaping modern marketing.

You'll learn

  • Why personalisation needs more than AI

  • What Memory-First Marketing really means

  • How Salesforce Data Cloud creates persistent customer context

  • How marketers and Agentforce work from the same trusted customer memory

  • Practical implications for customer journeys, segmentation, and engagement

  • How to prepare your organisation for the next generation of AI-powered marketing


🕕 5:00 pm - Tuesday 18 August 2026
📍 Salesforce Office, Waterfront Place, Level 16, 1 Eagle Street, Brisbane

There are a limited number of seats available, so book early, and please cancel if you can no longer make it so that someone on the waiting list can take your place.

Speaker

  • Stuart Dunlop

    Salesforce

    Strategic Solutions Specialist

When

When

Tuesday, August 18, 2026
7:00 AM – 9:00 AM (UTC)

Group Leader

  • Malcolm Aldridge

    Lite n Easy

    Community Group Leader

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