Celebrate 20 years of the Trailblazer Community with us on Social!

Leveraging AI to Transform QA and Documentation Processes

Jun 11, 4:00 – 7:00 PM (UTC)

Salesforce Marketer Group, Amsterdam, Netherlands

Which developer actually enjoys testing and documenting? Join us to explore how artificial intelligence can significantl...

About this event

Which developer actually enjoys testing and documenting? Join us to explore how artificial intelligence can significantly streamline and enhance your documentation and quality assurance processes!

Recently, CloudMuscle successfully implemented a cutting-edge AI‑driven documentation and QA framework tailored specifically for Bynder’s Salesforce Marketing Cloud segmentation needs. In this solution, they've utilized advanced tools such as Harvest Digital Activation Studio, SFMCDevTools, and AI CLI tools. This innovative approach facilitated automated test‑case generation and comprehensive SQL validation across 40 complex segmentation queries, thereby vastly improving accuracy, scalability, and bolstering confidence prior to the critical stage of activating the final segments in Activation Studio. The integration of AI not only accelerated processes but also cut down on human errors, leading to a more reliable and efficient workflow.

Meet Activation Studio and see how it puts the marketer back in the driver's seat inside Salesforce Marketing Cloud — no SQL, no developer dependency. Bram will share how the team behind Activation Studio views the rise of the SFMC MCP server and why they see it as an opportunity rather than a threat.

But that's not all! As a part of this session, we're hosting an exciting and interactive quiz that promises to be both entertaining and insightful. Participants stand a chance to win some exclusive and delightful Salesforce merchandise. It's an opportunity you wouldn’t want to miss out on!

Come, engage with us and redefine your understanding and application of QA and documentation in the tech world, making it more advanced, thorough, and enjoyable for developers everywhere!

Agenda

  • 6PM: Door opens, Welcome

  • 6-7PM: Food, drinks and networking

  • 7-7:45PM: Presentation by Cloudmuscle: Leveraging AI to Transform QA and Documentation Processes

  • 7:45-8:00PM: Case study using Activation Studio

  • 8:00-8:15PM: Quiz and swag

  • 8:15-9PM: Network and closing

Speakers

  • Chris Carswell

    CloudMuscle

    Marketing Cloud Practice Lead

  • Bram Honingh

    Harvest Digital

    Marketing Technology Lead

When

When

Thursday, June 11, 2026
4:00 PM – 7:00 PM (UTC)

Group Leaders

  • Michiel van Gaalen

    Journey Builders

    Community Group Leader

  • Daniëlle Smit

    Deloitte

    Community Group Leader

  • Nubia Ramos

    PwC

    Community Group Leader

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