Hello Trailblazers! Here we come with Part 4 of our series, *The Automation Assembly*. On 5th June 2025, Day 4 is all about *Designing Automated Journeys for Engagement*—where strategy meets execution to drive meaningful customer interactions.

In this session, we’ll introduce the **basics of flows** and how they serve as the backbone of any automated marketing journey. You’ll learn how to visually design and orchestrate customer paths using tools like **Journey Builder** in Salesforce Marketing Cloud or **Engagement Programs** in Account Engagement. These tools allow marketers to respond to customer behavior in real time, delivering personalized experiences across multiple channels—email, SMS, push, and more.

We’ll break down how to trigger journeys based on specific events or data changes, how to branch logic using decision splits, and how to evaluate journey performance for continuous improvement. Whether you're nurturing leads, onboarding new customers, or re-engaging inactive users, this session will provide the foundational knowledge to build effective, scalable journeys.

By the end of the day, you'll be equipped to start designing automated journeys that truly engage, retain, and convert your audience. Join us as we turn automation into action and take customer engagement to the next level!