Hello Trailblazers! Here we come with Part 3 of our series, *The Automation Assembly*. On 4th June 2025, Day 3 focuses on *Using Customer Data to Power Campaigns*—an essential step in building intelligent, personalized marketing strategies.

In this session, we’ll dive into the **basics of Salesforce Data Cloud** and explore how it connects with familiar tools like **Contact Builder**. You’ll gain insights into how customer data is unified, managed, and made actionable across various platforms. By understanding how to leverage data effectively, you'll be able to deliver the right message to the right customer at the right time.

We’ll also introduce the concept of **segmentation**—a powerful technique that allows you to group your audience based on behaviors, preferences, demographics, and more. This enables highly targeted and relevant campaigns, improving customer engagement and conversion rates. Whether you're using simple attributes or complex behavioral data, this session will help you get started with smart segmentation strategies.

By the end of Day 3, you’ll have a clear understanding of how data fuels marketing automation and why mastering it is crucial to any AI-powered campaign. Get ready to harness the power of data to craft meaningful customer journeys and drive real impact!