Join this session to explore how data moves through Marketing Cloud Next (MCN) from ingesting data from multiple sources to modeling it within the Customer 360 Data Model and creating actionable, high-performing audience segments.

We'll cover the key concepts, architecture, and best practices that help organizations transform raw data into AI-ready customer insights, enabling smarter segmentation and more personalized marketing at scale.

Whether you're a marketer, consultant, admin, or architect, this session will help you better understand the data-to-segmentation journey that powers modern customer engagement.