Step into the future of marketing with a hands-on session on Marketing Cloud Next : Preparing for the AI Marketing Era. This session is designed for marketers, admins, developers, consultants, and Salesforce enthusiasts who want to understand how modern marketing teams can scale smarter using AI-powered capabilities inside Salesforce Marketing Cloud.

In this workshop-style session, we will explore how Business Units help organizations manage multiple brands, teams, regions, and customer journeys efficiently while maintaining governance and personalization. Along with the fundamentals, we will also dive into how Marketing Cloud Next is shaping the future of customer engagement with AI-driven experiences, automation, personalization, and smarter campaign execution.

This will not be a theory-heavy session we will work on practical use cases, real-world scenarios, and live demonstrations to help you understand how these concepts are applied in actual business environments. You’ll get exposure to setup approaches, architecture thinking, campaign organization strategies, and how AI is becoming a core part of modern marketing operations.

⚡ This is a hands-on working session, so please bring your laptop to follow along and practice during the session.

🎟️ Limited seats available to ensure a better interactive learning experience.