Data 360 is the cornerstone of Marketing Cloud, for storing, harmonising, enriching and segmenting. In this session, we’ll dive deep into the standard segments, how to build and publish them, what are the common traps and how to avoid them. And, we will also have a look at other types of Segments: Dynamic and Waterfall Segments: what are they, when to use them.

This will be a practical session, with multiple real examples and demos

Next Gen Marketing Series: From Data to Action Schedule

• 3/10/2026 - Day-1 : Kickoff, Data 360 Segmentation for Marketers

• 3/12/2026 - Day-2 : Flow Fundamentals for Marketers

• 3/17/2026 - Day-3 : Agentforce Fundamentals for Marketers

• 3/19/2026 - Day-4 : Your Questions, Answered