Dreamforce is Salesforce’s main conference which takes place in San Francisco annually. Attracting 100k+ attendees (in non-COVID times), and taking place over multiple days, it qualifies as one of the largest tech conferences globally. Dreamforce has earned a reputation as an atypical conference, unlike traditional corporate IT events. The ‘Trailblazers’ (Salesforce professionals) that attend enjoy learning at 2,700+ sessions, networking, and the famous entertainment (a concert featuring a famous headliner, plus many parties to hop in and out of across the city). Dreamforce is a spectacle of the latest Salesforce innovations that never fails to disappoint.