In a world where requirements run wild, stakeholders clash like rival kingdoms, and scope creep lurks like a dragon in the shadows, the Business Analyst emerges as the Wizard of clarity...

Grab your backlog and join our party of Salesforce BAs for...

The Wizards Saga: The BA Chronicles - Crystals of Clarity and the Requirements Rebellion with Jarod McCarty

This engaging and interactive 40-minute skit-based session blends storytelling, humor, and practical insight to explore the core principles of Business Analysis in a way that is both memorable and actionable. Through a medieval-fantasy narrative, attendees will journey through the essential stages of a successful project: identifying true business needs, engaging stakeholders, eliciting and validating requirements, navigating change, and ultimately delivering measurable business value.

Each “scene” represents a critical Business Analysis competency, illustrated through relatable project challenges and real-world Salesforce experiences. Participants will be prompted to reflect, share, and connect the lessons from the story to their own BA practices.

Attendees will walk away with:

• A refreshed understanding of the foundational principles of Business Analysis with real-world examples touching each principle.

• Practical strategies for improving stakeholder engagement and requirement clarity

• Techniques to reduce project risk and increase user adoption

• A renewed appreciation for the BA’s role as the bridge between vision and execution

Whether you are a seasoned BA, a Salesforce professional wearing multiple hats, or someone navigating complex transformations, this session will equip you with tools and perhaps a little magic to lead your next quest with confidence.

A completely normal day as a Salesforce Business Analyst.

About our Speaker

Jarod is a Salesforce professional, sometimes referred to as a “wizard,” with a passion for streamlining processes and solving complex business challenges. Over the past 8+ years, he has helped teams across construction, manufacturing, healthcare, and insurance transform messy workflows into scalable systems using Salesforce.

He is a data-driven problem solver who enjoys building practical solutions such as automations, dashboards, and integrations that enable leaders to make smarter decisions while helping users reclaim their time.

Outside of project work, Jarod is active in the Salesforce community, sharing his knowledge, helping others work more efficiently, and continuously advancing his expertise through certifications and professional development.

When he is away from the keyboard, he enjoys spending time with his family, hiking new trails, getting lost in a great game or book, and making the most of any adventure the week allows.

After that....

Stick around after for the usual #BABA news, lively discussion, and some unfiltered, unrecorded BA community magic.

You’ll have to be there to meet the requirements. If you can’t make it live, we post recordings on our YouTube channel:
https://www.youtube.com/@BadassSFBA