As business analysts, we’re the ones closest to users and stakeholders, so it’s our responsibility to advocate for them when it comes to user experience on Salesforce projects. We have the responsibility to represent their needs to the dev team to ensure their voices shape the solutions we build.

Join us as we host Daniel Gorton to explore how empathy, design, and intentional change management can make Salesforce more intuitive, inclusive, and joyful for everyone.

THIS SESSION IS INTERACTIVE, so bring your curiosity (and your mic and chat fingers)! Stick around after for Q&A, SFBA news (I have a ton this month), and unrecorded #BABA chats.

Delivering Empathetic and Joyful User Experiences

Abstract:
Users deserve the best experiences to be productive with the fewest clicks possible, to make informed decisions with actionable data, and to focus on their unique talents for making a difference! Together we will explore practical ways to include and delight users on their journeys with learning and using Salesforce. By being inclusive and intentional with change management, we can empower users throughout the strategy, design, building, training, and ongoing evolution of their Salesforce platform. Let’s also consider how to apply the benefits of empathy, features within Salesforce, and ongoing feedback with our users to add joy and value!

About Daniel:
Daniel Gorton is passionate about delivering empathetic and joyful user experiences. With more than 20 years of experience at the intersection of people, data, technology, and organizational priorities, Daniel brings a rare blend of technical depth and human-centered insight. His background in psychology (B.S.) and social work (MSW) complements his career as a multi-certified Salesforce Architect focused on optimizing how people interact with technology.

A long-time Trailblazer Community advocate and frequent Dreamin’ event presenter, Daniel is committed to empowering users and driving positive change across the Salesforce ecosystem.