⏱️Please Note: Time has been updated from 8am PST to 9am PST.⏱️

Special Monday edition of our SFBA meet up! If you are a BA who has ever wondered how to make your value visible beyond delivery, this is it. Advisory, leadership, and governance are advanced BA skill sets that become essential as we grow in our careers.

We are very excited to bring this session to the group. Start your week off strong. ☕

BA in the CoE (Centre of Excellence) 🏛️ with Penny Townsend

Business Analysis tends to be strongly associated with projects and far less with business as usual. Often in a business as usual setting such as a Centre of Excellence the BA function is relegated to being part of the delivery role, often focused on describing the solution in user story terms, allocating us points and defining how it will be built. This talk will focus on the risks and problems this approach to BA causes, why the BA role should be elevated in these settings and some ideas for how as Business Analysts we can push back and influence CoE leadership to drive up the value of the BA role.

About our Speaker

Penny is 20-year veteran of the Salesforce ecosystem, starting out customer side Penny led large scale transformation projects before heading up No. 1 ISV Conga across EMEA and then moving to the Consulting side of the house as COO at Pracedo, a Partner at IBM and now heading up the EMEA Salesforce Practice for Marketing Agency WPP. Penny has 22 Salesforce certifications, helped craft the Net Zero Cloud exam and is on the Partner Advisory Board for Agentforce.

After that....

Stick around after for the usual #BABA news, lively discussion, and some unfiltered, unrecorded BA community magic.

You’ll have to be there to meet the requirements. If you can’t make it live, we post recordings on our YouTube channel:
https://www.youtube.com/@BadassSFBA