Join us for the monthly meeting of the Salesforce Architect User Group Newmarket.

Did you miss attending True North Dreamin' 2025? Well you are in luck as we will have some of the speakers from that event presenting at our next two meetings.

This month we have Aarchit Gupta sharing his presentation: Digital Engagement Channels in Salesforce

In this rapid changing and evolving world, digital engagement has become a key in the industry. This includes supporting customers with channels such as SMS, Whatsapp and Facebook Messenger and Webchat. The influence of Social Media is so huge in Retail and E Commerce that using these channels as a way to support customers has proven to be very effective and efficient. For this session, he will speak on these channels highlighting Agent workflow, Opt In Process and Customer Lifecycle