Salesforce has evolved far beyond a CRM—but many teams are still only scratching the surface of what’s possible.

In this Montreal Salesforce User Group session, we’ll explore how organizations are shifting from basic automation to intelligent, revenue-focused systems. The discussion will focus on aligning sales and marketing, improving lead quality, and creating a pipeline you can actually trust.

We’ll cover:

How to move from manual processes to scalable automation

Where automation breaks down—and how to fix it

Turning marketing and sales data into actionable insights

Building a reliable, high-quality pipeline

Creating visibility for leadership on what’s truly driving revenue

Whether you're an admin, consultant, or business leader, this session will give you practical ideas to level up your Salesforce org and make it a core driver of growth—not just a reporting tool.

Expect a mix of real-world examples, open discussion, and actionable takeaways you can apply immediately.