Do you want your company or career to advance? Your success, no matter who you are, depends on other people understanding who you are and how you create value. That’s all we mean when we say branding. But how do you do it, how much does it cost, and where do you start?

Pat McClellan spent more than three decades working in brand marketing for major corporations. Then he left that career to become a Salesforce developer and immediately starting applying his branding expertise to his own career. Four years later, he’s a successful App Exchange Partner and consultant and was recently named a Salesforce MVP. Pat will share his experience and advice with our group.