Salesforce implementations bring significant change for the people expected to use the platform, often alongside existing workloads, evolving processes and added pressures. How that change is experienced plays a major role in whether Salesforce is adopted and trusted over time.

In this session, we'll explore the human side of Salesforce implementations: what change actually feels like for users, where confusion and friction tend to show up, and why adoption breaks down even when the technical build is sound. Drawing from real implementation experience, the discussion will focus on practical approaches to leading and managing change throughout a Salesforce project, and what helps create clarity, supports adoption, and sustains use beyond go-live.