Everyone seems to be talking about MCP these days—but what exactly is it, and when does it make sense to use it?

In this hands-on session, we'll break down the Model Context Protocol (MCP) from first principles and build one together from scratch.

We'll cover:

What MCP is, why it was introduced, and the problems it solves.

How MCP compares to traditional REST APIs and CLI-based integrations.

Building a custom MCP server from scratch.

Connecting the MCP server to Claude Code and integrating it with Salesforce.

Real-world use cases and considerations for deciding whether MCP is the right fit for your projects.

The coding portion will be demo-led, and you're welcome to follow along as we build together. Whether you're curious about AI integrations or evaluating MCP for your Salesforce ecosystem, you'll leave with a solid understanding of how it works and where it adds value.

Bring your questions—we'll have plenty of time for discussion!