Presentation by Brittanee Charles: The Stakeholder Playbook

Communicating with stakeholders can make or break your team's credibility—but most systems leaders are never taught how to do it well. In this session, we'll unpack why stakeholder communication breaks down, introduce a proven framework to diagnose and fix common pitfalls, and walk through real-world scenarios that Salesforce admins and teams face daily. You'll leave with a practical playbook you can implement immediately to rebuild trust, set boundaries, and connect your team's work to business outcomes—even when stakeholders "just want it done yesterday."