
Aug 6, 11:00 PM – Aug 7, 12:30 AM (UTC)
Salesforce Admin Group, Austin, United States
In this hands-on workshop, we'll do live analysis on sample data sets to learn where the traps live. This workshop will teach you the essentials of forensic data analysis, and is meant for all Salesforce professionals at any level and role. Bring your laptop for hands-on exercises.
Spotting data failures is essential for any Salesforce role and particularly applicable for those wanting to learn Data 360 and Agentforce. The tools are plumbing, and the data is the water. We're constantly focused on the plumbing instead of the water. "Data quality issues" can mean many things. In this hands-on workshop, we'll do live analysis on sample data sets to learn where the traps live, because row quality is downstream of foreign keys, value distributions, distinctness, population rate, and attribute overlap.
When we talk about Salesforce requirements or use cases, data is usually the last consideration. Agentforce requires a robust picture of the customer and their actions, which will fail in practice unless robust data analysis is done. Because this work is often invisible, we often skip it or give it insufficient time under pressure, which is a trap.
This workshop will teach you the essentials of forensic data analysis, led by a Data 360 senior architect and consultant who's cut her teeth on several Data 360 and Agentforce implementations
This workshop is meant for all Salesforce professionals at any level and role. You'll learn about abstract data architecture concepts that certifications will not teach.
Bring your laptop to work on exercises in small groups.
Perficient
Practice Lead, Data 360
August 6 – 7, 2026
11:00 PM – 12:30 AM (UTC)
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