We’re back at The Tower for our September meetup, ready to share some big updates in and around the world of Pardot!
We'll be taking a look at:
- Introducing Qualified: Conversational Marketing for Salesforce Pardot (seriously, it’s an unmissable demo!),
- New feature highlights from the Pardot August ’19 and upcoming Winter ’20 releases (a double whammy)!
** !! IMPORTANT: please bring photo ID with you, required by the Salesforce Tower security **
For more than a decade, B2B sales and marketing teams have been operating the same way. CMOs spend tons of money to drive qualified leads to your website, and if they want to talk to sales, you ask them to fill out lead capture forms that always end with "Thanks, someone will get back to you shortly." The problem? Buyers move onto other things and sales reps struggle to engage buyers and start the selling process. Simply put, the process that marketing teams use to pass leads to sales is broken.
A new category of software has emerged, and it's called Conversational Marketing. The concept is simple. When qualified leads land on your site, we'll alert your reps in real-time and allow both parties to start a conversation instantly via chat, voice calls, and screen sharing. Change the game on how you interact and engage with qualified prospects and your business will feel the impact to the metrics that matter most, pipeline and revenue. Learn more at www.qualified.com
THE DRIP | Mazalon Consulting