This month, we'll be focusing on a marketer's favourite topic - data. Featuring a panel discussion around data challenges, with tips and tricks on how to resolve challenges such as out-of-date email addresses and duplicates, as well as a demo of Validity Trust Assessments, an app that assesses and resolves data issues. Speakers include Chris Hyde (Validity), Lucy Mazalon (Consultant), and Will Turner (BW: Workplace Experts). Then we have a demo of B2B Marketing Analytics from Rikke Hovgaard, Einstein Analytics Solution Architect at Salesforce - taking us through the app from setup to best practices. There are also prizes to be won! More details to follow, so watch this space and make sure you are following us on Twitter! @PardotLondon Huge thanks to Validity for sponsoring this months event and providing venue, prizes and refreshments!
Tuesday, April 30, 2019
5:00 PM – 7:30 PM UTC
| Arrival and Networking |
| How Good Data improves User Adoption, Eases Implementation and Allows Marketeers To Reach the Full Potential of Pardot Marketing Automation |
| Break |
| You've Got B2B Marketing Analytics, What Now? |
| Wrap-Up and Q&A |
| Craft Beer! |
