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AMPscript for Developers

Salesforce Developer Group, Kaduna, Nigeria
Wed, Apr 1, 2020, 9:00 AM (WAT)

About this event

AMPscript is Marketing Cloud's proprietary scripting language for advanced dynamic content in emails, landing pages, SMS, and push messages. While AMPscript uses basic programming concepts, you don’t have to be a coder to understand AMPscript functions and to use it in your emails. Embrace your inner developer and let’s explore this AMPscript together.

But first, why AMPscript? AMPscript expands Marketing Cloud functionality to help you create the one-to-one, personalized communications that are so coveted by digital marketers.

AMPscript is used to:

Personalize emails using subscriber or contact data.

Create complex, highly dynamic emails using conditional logic.

Clean and format data.

Add real-time information to emails such as date or time.

Track impressions.


Wednesday, Apr 1
9:00 AM - 12:00 PM (WAT)


47, Kanta Road, off Independence Way, City Centre, Kaduna Kaduna800211

Group Leaders

  • Ibrahim Sanusi Modibo

    Ibrahim Sanusi Modibo


  • Zaharaddeen Maharazu

    Zaharaddeen Maharazu

    Kaduna State Ministry of Science and Technology


Join your local Trailblazer Community Group, meet other developers & get best practices for building on the App Cloud