From a Harvard Business Review report last summer -

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"Marketing has become less about promotion and more about engagement. Successful marketers know a lot about their customers... In the B2B world, “knowing” customers includes demonstrating the value proposition of the relationship in some pretty sophisticated ways...As varied as these scenarios are, they have one thing in common - they are powered by data (lots of data), analytics, and automation."

Please join us as we discuss various marketing automation tools and their Salesforce integrations as well as best practices and lessons learned.