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Kick-off Meeting - How Salesforce builds Sales Enablement & Pardot’s New Features: HML & Resubscribe

About this event

We will be doing a virtual meeting via Zoom considering the current situation due to COVID-19. 

Please RSVP. You will receive an email with the zoom link and instructions on how to log in.

We will have a presentation on

1. How Salesforce Builds Marketing and Sales Alignment

Ever wondered how Salesforce does sales enablement? A look behind-the-scenes at how we create, manage and run internal campaigns designed to empower our sales reps.

You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. 

 2.  Pardot’s New Features: HML and Resubscribe

Are you taking advantage of Handlebars Merge Language and Automated Resubscribe? Introduced in the August 2019 release, these features elevate your email marketing for better user experience. And as a plus side, you’ll be winning your subscribers back!

In this session, we’ll demo the features and provide tips for how you can get the best setup and knock your campaigns out of the park. You’ll also learn how to get started, what you need to know, and how this impacts your marketing.



Friday, Apr 3
12:00 PM - 2:00 PM (EDT)


Virtual VirtualVirtual

Group Leaders

  • Shirley Vincent

    Shirley Vincent

    Netrocon Digital

    Community Group Leader

  • Lisa Hamon

    Lisa Hamon


    Community Group Leader

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