We will be doing a virtual meeting via Zoom considering the current situation due to COVID-19.
Please RSVP. You will receive an email with the zoom link and instructions on how to log in.
We will have a presentation on
1. How Salesforce Builds Marketing and Sales Alignment
Ever wondered how Salesforce does sales enablement? A look behind-the-scenes at how we create, manage and run internal campaigns designed to empower our sales reps.
You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns.
2. Pardot’s New Features: HML and Resubscribe
Are you taking advantage of Handlebars Merge Language and Automated Resubscribe? Introduced in the August 2019 release, these features elevate your email marketing for better user experience. And as a plus side, you’ll be winning your subscribers back!
In this session, we’ll demo the features and provide tips for how you can get the best setup and knock your campaigns out of the park. You’ll also learn how to get started, what you need to know, and how this impacts your marketing.
Product Marketing at Salesforce Pardot
Content Marketing Manager for Salesforce Pardot
Director Marketing Automation
Nicole Smith is a product marketer at Salesforce focused on advocacy, influencer, and community marketing. From curating events and content to building programs, managing social media, and supporting user groups and community efforts, Nicole creates and executes the Trailblazer Marketing strategy for Salesforce’s B2B marketing solution. Nicole recently launched the Marketing Champions Program, an application-based Trailblazer program designed to honor and bring together marketers in the Salesforce ecosystem who go above and beyond for their companies and peers.
Nicole won ChooseATL’s Ultimate Job Interview Contest in 2017 and was recognized as Salesforce’s Woman of the Month in March of 2018. She is from Murrells Inlet, South Carolina and graduated from the University of South Carolina with a master’s degree in Integrated Marketing Communications.
Emily Fultz is the Content Marketing Manager for Salesforce Pardot. From webinars and blogs to event content and interactive guides, Emily builds and creates the go-to-marketing content and thought leadership strategy for Pardot, Salesforce’s B2B marketing automation platform. Recently, Emily helped launch a brand new podcast for marketing leaders called Marketing Trends, which has quickly become one of the top marketing podcasts in the Apple Podcast charts.
Emily is originally from Columbus, GA, and graduated from the Georgia Institute of Technology with a degree in Business Administration and a concentration in Marketing.
Outside of work, Emily enjoys traveling, cooking and playing with her dog, Blue.
Alison is well known for her Pardot expertise. She helps her clients identify their target personas and build lead funnels that convert their prospective audience into customers. She is also a great troubleshooter and excellent in optimizing campaigns to yield the best results and ROI for her clients. In addition, Alison has authored many blogs, articles and downloadable content pieces for educational digital marketing and marketing automation material.
Alison has a Bachelors's degree in Media and writing and has over five years of experience in digital marketing and marketing automation. She is Pardot-certified, Hubspot Inbound-certified and Google-certified.
Community Group Leader
Community Group Leader