Topic of the night will be 'how to report on your marketing campaigns' ROI combining Pardot and Salesforce CRM'. We'll discuss the campaign influence functionality in Salesforce' CRM and how you can use your campaigns to report on your engagement programs, emails, etc. in an automated way.
Before we get started we'll raise a glass to 2019, so make sure to be there in time.
Place to be is the Via Via Café in Heverlee. There's a train station and plenty of parking nearby.
We hope to see you there!
Marketing Automation Coordinator