Journey to CTA with Ben Edwards

Salesforce Women in Tech Group, Auckland, New Zealand
Tue, Nov 13, 2018, 5:30 PM (NZDT)

Check out what happened

About this event

Join us at Auckland's first Salesforce Women in Tech event! 

Alisa Herrera-Hayman will share her Admin journey, followed by Ben Edwards who will share his Certified Technical Architect (CTA) journey and provide tangible steps catered to all levels.

The CTA exam is the most rigorous exam that Salesforce offers. Of the ~45,000 certified Salesforce professionals in the world, only 261 are CTAs. If you're unfamiliar with this certification, read about it here.

Women make up only 4% of CTAs worldwide. Let's see what we can do to support our Women in Tech to increase this ratio!

Topics of Discussion:

  • Defining personal road map (Where am I on my journey?)
  • Tangible steps to start today (Where am I headed?)
  • Recommended Resources (What can I use to get there?)

Ben's slide deck from event


  • Alisa Edwards

    Alisa Edwards

    Gravity Lab


    See Bio
  • Ben Edwards

    Ben Edwards



    See Bio
  • When

    Tuesday, Nov 13
    5:30 PM - 7:30 PM (NZDT)


    BizDojo Ponsonby (Level 9)
    4 Williamson Ave Grey Lynn1021

    Group Leader

  • Alisa Edwards

    Alisa Edwards



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